Sagmeister / Don't Take Creativity For Granted

Renowned designer Stefan Sagmeister talks about the process behind his typography-driven films, which sprung from the insights in his book Things I've Learned in My Life So Far. Experiences include being misconstrued as a suicide "jumper" while shooting at the Empire State Building, creating custom software for an interactive spider web art installation, and imagining innovative uses for animals in his "happiness" documentary.